MGRR Opinion - All the news they want you to have, and at a price you can afford
Mérida protesters recently admonished a local newspaper, "Stop hiding the truth!"
Mérida, Yucatán -
In my university days I was an enthralled student of Russian for three years (most of it now forgotten, unfortunately). My Russian professor was a wonderful man named Pyotr (Peter) Pirogov, and he was a genuine Soviet Air Force defector who one day in the 1950s took off from a base in Czechoslovakia in a then state of the art two-seater MiG and made it to an Austrian air field, chased all the harrowing way by his own squadron, which had orders to shoot him down.
But flying very low and under the radar he made it to freedom, and later to Canada, and still later to the United States. He lived, and as a result I got to learn Russian from a fine teacher who greatly motivated me. That was in the fall of 1970. (His co-pilot, by the way, met a very different fate, but I'll leave that for another story . . . one dealing with trust.)
In those days, the old Soviet empire was of course very much alive and well. It would be another 20 years before Marxist ideology collapsed along the Eastern Front. In Moscow, there were two main Communist Party newspapers. The official party organ was Pravda, which means "truth." A second important daily was Izvestia, which means "news."
When he was at times exhausted from drilling his young students on how to read and pronounce the Cyrillic alphabet, professor Pirogov - who loathed everything about Soviet totalitarianism - would tell us jokes or little sayings in Russian. The one which delighted me the most was simple, and was allegedly common with Muscovites on dark, bitterly cold mornings when they arrived at the local newsstands to hungrily scan the headlines: "There is no truth in Pravda, and there is no news in Izvestia," they supposedly grumbled sotto voce.
Yes, it loses something - a lot, actually - when translated into English, but it sounded wonderful in Mr. Pirogov's gruff Russian. And it brings me to the point of my comments about free press issues, on which Mexico is rather focused in this 2012 electoral season.
Last week (May 23) MGRR covered and reported on the grassroots YoSoy 132 movement when it made its first appearance here in Mérida. No other local English language press bothered to do so, despite the fact that most of what the 132 crowd is barking about is media distortion. MGRR's story and the accompanying photos (two of which are in this post) have captured the attention of almost 1,200 readers as of today, from within and without Mexico. Stats suggest that readers on both sides of the border are interested in the subject, regardless of whether their language is Spanish or English. (YoSoy 132 protest arrives in Mérida).
This morning over breakfast I was reading one of Mérida's local dailies, from which I quote at times. It seems that Diario de Yucatán, founded on May 25, 1925, is celebrating its 87th birthday this week. Today's edition went on and on in an exuberant display of self-praise, congratulating the paper for its "objectivity, independence and veracity." But Diario is none of those things. Diario, as everyone knows (everyone who can read elementary Spanish, that is) is the peninsular mouthpiece of Mexico's National Action Party - PAN.
Mérida offers the discerning news consumer a selection of other "independent" papers, too, which in reality are answerable to their own political masters. They include La Verdad ("The Truth," just like the Russian Pravda from long ago), and a local rag called Por Esto! (politically it's blatantly left wing, although its crime coverage in Cancún and Quintana Roo state is very reliable). But there are no truly independent newspapers in this city, or for that matter in much of Mexico. That's what's caused the YoSoy 132 activists to hit the streets two weeks ago, as is obvious from their placards. The top one says "Diario, stop hiding the truth." The bottom one renames the paper Diario de YucaPAN.
The problem with freedom of the press in Mexico has nothing to do with the law. Article 7 of Mexico's constitution (you can read it on the right sidebar) guarantees it, just as the First Amendment does in the United States. But it's a heck of a lot easier to meet the monthly operating overhead with those nice checks that come in every month from the major political parties. A large percentage of Mexican newspapers and media outlets are bought and paid for, lock, stock and barrel. How cheaply freedom is sometimes sold here.
On the street, any morning, you can buy Diario de Yucatán or its competitors for eight pesos - nine on Sundays. But the price paid by Mexicans throughout their often difficult lives has been far higher, and some are finally beginning to talk about it.
A reader and MGRR trade candid thoughts on a free press and independent journalism
U.K.'s Guardian reveals Televisa-EPN deal
A Free Press under fire in Mexico
Too true, Mexico´s supposed "free press" just plain does not exist. The few that I´ve seen pop up here and there get shot down (sometimes literally) by the big guys. Sadly, the general community does not seem to even be aware of the situation. But, as seen by the yosoy 132 movement student´s are noticing and trying to do something about it.
ReplyDeleteWorsening the problem, local business men vie for ad space in the bigger papers, rather than supporting the community free press providers, helping in quickly putting the smaller papers out of business.
Mexico based "free press" in English unfortunately falls in the same bracket, either they paint glossy, happy stories to attract baby-boomers and advertisers hoping to do the same, or they tell the truth and die off. One can easily see the truth of this by checking out gringo papers in any of the major tourist locations or retirement hot-spots. Soft news is the name of the game, try reporting (like you Ed) with guts and truth and watch advertisers turn and run from your publication.
Generally, expats want the news, they want to know what´s going on in the community they have chosen to spend the rest of their life in. The sad truth though is that they are apparently not willing to support them financially and loyally. News for both expats and local´s is not going to change until the community recognizes this and stops supporting and padding the pockets of the big guys.
How I agree with you, my friend. Truly, you are preaching to the choir.
ReplyDeleteHere in Mérida, for example, if one writes a book review about a trivial self-published work not worth five minutes of anybody's attention, or a restaurant review describing some new Yucatecan dish, or a list of places where you can study Spanish for the 50th time in your life, one may eventually pick up some commercial advertisers. And if one learns to skillfully target and entice U.S. and Canadian expats with glowing real estate and "life style" enticements in this "wonderful, forever safe, City of Peace," he/she will likely lure in even more paid sponsors.
There are a few local advertising blogs and "news site," as they call themselves, which make a nifty buck or two -- almost exclusively off their fellow expats -- by pursuing just that strategy. Because they got in on the ground floor years ago, they'll probably continue to enjoy a permanent monopoly on commercial advertising. And yet the "news" they peddle is not just "soft," as you put it so well. It's really no news at all, measured by any reasonable definition of the term.
But yet something very interesting happens. Although I've been writing MGRR for less than 10 months, my readership -- continuously reported for anyone to verify at the bottom of this page, and beyond my control to manipulate in any way -- is much greater than most news (or other) blogs of my size (most refuse to disclose their traffic stats at all).
I write every single story myself, based upon local and national Spanish sources. I don't blatantly steal others' stories and paste them into my own page, as do hundreds of "news" blogs in this country and elsewhere. (I could identify one particularly notorious offender which reports on Mexico's drug war using 100% stolen content, including hundreds of legally copyrighted articles -- but I don't want to give them free advertising here. A well known Mérida commercial blog recently recommended that website of thieves to its expat customers as a "great source" for Mexico hard news!)
My stats prove beyond any doubt that MGRR is where readers from all over the world increasingly come to get insightful, detailed news about Mexico. The United States is my #1 country of readership, followed by Mexico, Canada and Europe. Yes, some Mexican readers may be non-English speakers who use Google Translator (in fact, I can see that in real time while it's happening). But most are native English speakers. Expats, in other words, who want to know what's REALLY happening down here, not someone's sugary re-write of often very ugly events.
I'll continue to write, even though nobody pays me a dime to do so. People have a right to know, and they deserve to know, because the news belongs to everybody. Meanwhile, those who wouldn't tell you the truth if you held a loaded gun to their head will probably continue to reap the advertising revenues.
I can't really blame THEM, though. A smart businessman/woman should realize that people will always seek out hard, accurate, interesting news, wherever and however they can get it. That's where the advertising dollar ultimately is best invested.
Ed, I´m a silent reader, and I apologize for maintaining my anonymity, thanks for giving me the option. I would like you to know that I have read nearly every single one of your articles, from day one, including the wonderfully fun comments. But, I have never felt the compulsion to comment as I did today while reading about free press in Mexico.
ReplyDeleteThis topic is a sore spot for me, coming from a family of publishers in the US and knowing the work that goes into journalism, I sincerely applaud you. If there´s anyone who knows how much time goes into preparing even a single article, I do. I´m not a great writer and I don´t pretend to be, my work with publishing was primarily focused on selling to local advertisers. My poor writing is probably why I´ve never commented, I´m terrified of getting into a battle of words with you... But, I rarely disagree with the information you provide.
Also, congratulations on your readership! From a marketing stand-point I can tell you advertisers have no idea what they are missing out on. They think they know where everyone goes, like that sad and horribly mis-informed blog/magazine that you mentioned, I´m pretty sure anyone who´s spent time in Yucatan knows who we´re talking about (and no I don´t believe it´s that short-lived English newspaper you once wrote for.) But, you´re right, if one writes about making the perfect taco/panucho vs. the murder of a gay man or the gloves-off politics in Yucatan.... well like you said, I´m preaching to the choir.
It´s a shame the local expat businesses don´t know the kind of impact a true "free-press" publication has and the incredible amount of readership they receive. But, not only readership, but your intense readers as well, readers that comment and express their opinions (sometimes to the enjoyment of the rest of us). If they did I think that "soft-news" online blog would be out of business in no time, local expat business owners might realize that their advertising dollars have so far been terribly wasted... Eeeck!
Well, between you, your readers, and I, I can tell you this much, I´d much rather read your articles about whatever strikes your fancy than about tiled floors... oh and poorly disguised advertising "articles".
Best of luck to you friend! And may some day people wake up and begin to support their local community news sources rather than the crooks.