Playa del Carmen, Quintana Roo -
In this world-famous resort just minutes south of Cancún, a hotel owner bucked the odds and paid with his life.
Prominent businessman Juan Manuel Díaz Moguel, 48, was kidnapped from his establishment about 3:30 p.m. Friday (June 15), and was found dead on a quiet side street at 7:00 p.m. Police say his execution was almost surely the result of refusing to pay the obligatory derecho de piso, or "floor charge," assessed against virtually every business owner in town by organized crime. It might be described as a rent surcharge. And it's not optional.
There are three groups which extort here. Los Zetas and Los Matazetas (the "Zeta killers") are national drug cartels and criminal syndicates which supplement revenues earned from narcotics trafficking with floor charges. A smaller local group, Los Pelones, dabbles in extortion in Caribbean communities south of Cancún, which is completely under the thumb of Los Zetas. Los Pelones have also made a name for themselves as contract killers.
For the past several months Los Pelones and Los Matazetas have been in an uneasy alliance trying to dislodge their common enemy, Los Zetas (posts below). It's an impossible task that won't succeed, but a lot of blood is guaranteed to be shed along the way. Los Zetas are the most probable suspects in yesterday's murder of the hotel proprietor, with acquisition of the victim's establishment the ultimate motive, says a local newspaper.
Díaz Moguel, originally from Yucatán, had owned the Caribbean Paradise along bustling Fifth Avenue (Quinta Avenida) for 16 years, which is the town's main tourist zone. There's not a business on that strip that doesn't pay extortion, authorities say, which has caused hundreds to close their doors (300 businesses close in Cancún, Riviera Maya due to 2011 narco extortion, threats). Legal technicalities aside, Los Zetas are the real landlords of Fifth Avenue in Playa.
The victim was shot through the right ear at close range. His body was driven from the place of execution to the street where it was dumped in a taxi, according to unidentified witnesses. Taxis are frequently used as transportation by cartels and executioners in Quintana Roo to avoid attracting police attention, especially at night or in high crime areas. Drivers work with organized crime, either voluntarily or because they're pressed into service. (In Cancún, Los Pelones happily deliver drugs by taxi and death on demand).
June 17 postscript

Updates on this case
July 31 - Los Zeta boss in Playa del Carmen charged in hotel owner's murder
June 28 - Do local authorities in Playa del Carmen protect organized crime?
June 22 - A surprising twist in this case today, as a local newspaper reports the victim's wife and adult son (25) are also under a cloud of suspicion. Díaz Moguel was going through a bitter divorce, according to the story, and both are now heirs to the property. The theory sounds very far fetched to me, given the circumstances of his death. Viuda e hijo, sospechosos
June 21 - On the trail of killers (Tras la pista de asesinos)
June 20 - A Q.R. newspaper reports that extortion fees for a hotel of ordinary quality in Playa del Carmen average 20,000 pesos a month, and more in "luxury" establishments. That's $1,300 USD at a 14-1 exchange rate. About 90% of all businesses along Fifth Avenue, where the Caribbean Paradise is located, pay the derecho de piso. Q.R. businessmen may request that Mexican armed forces assist with local policing
June 19 - Organized crime execution - Ejecución del crimen organizado
Que el Ejército retome sus operativos en las calles
Attempted Los Zetas extortion of Cancún businessman foiled by Federal Police
Cancún business leader with Mérida ties executed at home - by Los Matazetas?
Attorney murdered in Quintana Roo office
Mexico's Caribbean Riviera Maya in the hands of drug cartels and extortionists
Cancún Zetas extort even street vendors, and run sex trade, too
Cancún, no longer an oasis for most
Los Pelones killer arrested in Cancún also may have been hit man for Matazetas
50 Matazeta executioners in Cancún to "recover the plaza" for El Chapo Guzmán
Los Matazetas - the "Zeta killers" - may have arrived in Cancún
Mexican armed forces raid drug houses in Playa del Carmen tourist zone
Mexican derecho de piso has arrived in the United States
Playa del Carmen's chief of Tourist Police shot to death